BA (Hons) Product Design
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The course provides great opportunities to obtain sophisticated skills and cutting edge knowledge in product design.

Product Design relates to the design of everyday objects with a particular accent given to their relevance, usefulness and functionality. Product Design is simply “everything” surrounding us and because of that the range of necessary competences is very wide, ranging from understanding of materials and production techniques, up to economical issues, psychological factors and beyond. Approaches are centred around consumer goods, where issues surrounding everyday manufactured products are developed and explored.

The programme has been running since 2006 and ever since the main scope of the course has been related to provide a relevant international experience in thinking globally and acting locally (in Russia), with a correct balance of technical abilities and design thinking skills. The course has constantly managed to evolve by proposing new contents in a way to stay up with the challenges of the time (and the future), cross matching, sometimes, with other disciplines like futurology or interface design. It investigates the cultural, technical and commercial factors which influence the development of innovative new products, and it introduces the creative and professional strategies which underpin design. The course includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product.

Studies focus on provision of opportunities for cooperation with design and business communities both in Russia and abroad. Starting in the second year, students are involved in projects, which are to be implemented for real customers. The school cooperates with well known companies, including Asus, SEATAdobe, SONY, Hewlett-Packard, Light Technologies, SCA Tissue Europe, Rolsen Electronics, Daimler Chrysler and this list lengthens each year.

An additional benefit to this academic programme is provided by the rich opportunity to work with various materials and processing technologies, which are available for students in the Center for Modeling and Prototyping. The Centre’s technological facilities (including state-of-the-art machinery, high quality hand tools, spray booth and powerful computers) allow students to implement the complete cycle of creation of quality models at any level of complexity.

Classes are taught by international and Russian tutors, who bring in their vision and rich professional experience into the study process. The course is taught both in full-time and part-time formats. A multistage monitoring system review the students’ development and progress. Performance is assessed each semester by link tutors from the University of Hertfordshire and independent external examiners from other British educational institutions.

Course structure

Year 1 (Level 4)

Students study spatial design, develop their creative abilities and learn to use them in their work with 3D objects and space. They learn to use special software for modelling and visualisation purposes, and how to analyse people’s responses and behaviors in different environments. This course pays special attention to fostering skills to identify current and future trends, and Culture class helps to understand professional activities in a wider cultural context.

Core modules

  • Product Design Skills L4
  • 3D Creative Processes L4 A
  • 3D Design Practices L4 A
  • 3D Design Projects L4 B
  • Critical and Cultural Studies L4 A: Design

Year 2 (Level 5)

Practical work in workshops and implementation of companies’ projects allow students to improve understanding of the methods which are used by professionals as well as to expand their knowledge and improve professional skills. The implementation of projects helps to develop their own ideas and identify their advantages, while practical training incorporates current product design practices and the opportunity to interact with the professional community.

Core modules

  • Professional Development and Employability L5 A
  • Critical and Cultural Studies L5 B: Design
  • Product and the User L5 A
  • Product Lifestyle and Futures L5 B
  • Product Reality and Commercial Viability L5 A
  • Product Design: Explorations L5 B

Year 3 (Level 6)

During their final year leading to the degree of Bachelor of Arts students can study either in Moscow or in the UK depending on their choice.

Studies at Year 3 require 1 academic year in full-time format. During their third year, students improve their communication and presentation skills, actively participating in various competitions; they write degree essay along with project-related activities. The degree project combines accumulated experience, so graduates can demonstrate their achieved level.

Core modules

  • Critical and Cultural Studies L6 A: Degree Essay/Report (Design)
  • Design and Industry L6 A
  • The Product Design Project L6 B
  • Critical Reasoning & Evaluation L6 B
  • New Product Development

Upon successful completion of Year 3 students will be awarded the Bachelor of Arts Degree.

Course director Umberto Giraudo

Student work

July 2014, BA Product Design students complete their internship in the SEAT design-center in Spain

Winners of the joint competition "The best SEAT concept car designs for the future" 2014

Smartphone of the future: joint project of BA Product Design and HTC Company 2013

Admission process and requirements

To enrol on the course, applicants have to present a portfolio of their work and evidence of their English language competence. A grade 6.0 or higher on the IELTS scale is acceptable and  the CAE and FCE qualifications are considered. If the applicant cannot produce a certificate, their English is tested together with prospective students who are applying for the Foundation Art & Design Course.

Acceptance is based on the results of portfolio assessment and an interview with one of the tutors. The applicant's knowledge and skills reflected in their work should be comparable to the knowledge and skills students acquire at Foundation level. Interviews and portfolio assessments are usually scheduled in the 3 days following the language test.

Transfer to Year 2 will be possible only if the student attended a higher education institution which uses a credit-based system. For these purposes, the number of previously received credits are compared with the number of credits which are necessary for transfer to the relevant stage of a British undergraduate course.

Applications are accepted from March until August 31st, 2016.

Classes begin in September, 2016.

Period of study

Full-time - 3 years

Part-time - 5 years

Tuition fees

Full-time GBP 5,100/year*

Part-time GBP 3,250/year* 

Students as a rule pay their tuition fees once a semester, that is, twice a year, but at their request can choose to pay on a monthly basis.


*This proposal does not constitute an offer, the prices are subject to change. Cost of services and conditions of their provision will be specified in the contract.  

 What documents are required if you apply

  • Online application form
  • Copy of previous education certificates and academic qualifications
  • 2 photos 3х4 cm
  • Copy of your passport
  • Personal statement

Entry examinations

Applicants who apply for Year 1 of undergraduate courses, need to sit the following:

  • English exam
  • Portfolio assessment
  • Entry interview

During the admission exams, the admissions staff will arrange a convenient date and time for demonstration of portfolio and interview, after that, the matriculant will be allowed to pass the English test. English test is not required for students from English-speaking countries or if an IELTS or equivalent certificate is produced.

For Russian residents, interviews are conducted according to the schedule which you can find on our FAD page. The schedule of entry examinations for the BA courses is the same for applicants who apply for the Foundation Art & Design Course (go to the course page).

For international students we can organise the skype interviews. In such cases the portfolio can be sent via email.

Required level of English

IELTS band 6.0 (or equivalent certificate). Along with the IELTS results, the following certificates are also accepted:

  • CAE (Certificate in Advanced English) grade C or above;
  • FCE (First Certificate in English) grade A.

If a prospective student does not have an IELTS certificate of the required level but successfully passed BHSAD English test as part of BHSAD entrance exams, he/she needs to obtain an IELTS certificate before the start of the first semester on Year 1.

Required portfolio

The range of work in your portfolio should cover a broad spectrum of media, materials and approaches. Projects may be submitted in different disciplines including but not limited to graphics, drawing, painting, textile, photography, decorative art, design, web-design, animation. First of all, the admission committee would like to see how you can generate and develop your ideas; that is why, besides finished projects, the portfolio should also include notebooks with sketches, sketchbooks, written works (articles, essays, if any). Please try to present examples of the best and most recent projects which reflect your creative abilities.

Your portfolio needs to be printed (А3 format or larger). Animation and CG works should be presented on CDs or memory sticks. It advisable to show photographs of large works which otherwise would be difficult to transport.

Download presentation with examples and recommendations for portfolio development (PowerPoint, 3,9 Mb).

Interview procedure

Prospective students will be asked questions regarding their education and professional background in order to make a final decision about admission on to the course. Please be ready to tell the interview panel about yourself, your design experience and projects in your portfolio. You may be asked about the history of creation of a particular work and the context of its creation. The panel may ask you about well-known designers to learn about the influence of creative activities of other designers and artists on you, the reason why you follow them and the main incentive for your development in terms of your occupation.

Please contact if you have any questions: or +7 (495) 640 30 15


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of Art and Design, 2003 - 2019

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